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Sharing your expertise will never replace working with you
One of the objections I hear from business owners pretty regularly about content is the idea that when they share too much, it makes their services unnecessary. I get the concern. So much content these days is geared toward sharing how to do specific individual tasks.
If you teach people how to do everything you do, how can you compel them to pay for your services?
How to successfully blog your expertise
Blogging about your expertise can be intimidating and it can also feel like you’re giving away what you do for free. Will you give away a lot of your expertise? Absolutely. Will it impact the business you get? Highly unlikely.
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