Writer's block busters: 8 ways to get words to flow again

Writer's block doesn't have to stop you from writing. It's just a temporary challenge that you can be proactive about resolving.

WritingKaren WilsonDecember 11, 2018blogging, writing, content creation, angle, perspective, pen and paperComment

The shoes and handbags theory of building an audience

If a business focuses solely on quantity in building an audience - Twitter followers, Facebook likes, blog subscribers, and others - you end up always wanting more. The ten new followers you just got may not be quite right for your product/services, but seeing that jump in numbers feels so good!

Growing a large audience shouldn't be the primary goal, though growth is certainly important. Growing an audience that fits your target market and is engaging with you is a worthy goal.

MarketingKaren WilsonNovember 13, 2018audience, social media, quality, quantity, social media marketing, marketingComment

Do you know what you're doing and why?

There are many, many really interesting and innovative ideas for marketing out the world right now. From really clever, to outlandish, to stunt-worthy, there’s a lot to pick through. Ultimately, though, it's all just marketing. And marketing tactics have to be a right fit or they're going to fall flat.

MarketingKaren WilsonSeptember 11, 2018marketing, goals, objectives, tactics, campaigns, measurement, communications, data, proof, why, what, howComment

Write every day, blog every day?

When he starts talking about writing, writing habits, and advice, you can really hear the teacher coming through. How amazing would it be to say you were in Stephen King's class? Do his former students walk around bragging about it? I would.

WritingKaren WilsonMarch 13, 2018blogging, writing, blog posts, consistency, Stephen King, On Writing, writing tipsComment

The importance of content curation for your audience

"Content curation" is one of those phrases that gets tossed around the marketing and content creation world practically every second if you're following enough of us. (I might be exaggerating. Maybe.) It's not a buzzword, but it could be construed as jargon because the act and its benefits aren't immediately clear to those who most need it. So, before I launch into why you want to include content curation in your digital marketing activities, I'll explain what it is.

ContentKaren WilsonFebruary 20, 2018content curation, content, Feedly, Pocket, IFTTT, sharing, ideasComment

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