Posts tagged content creation
Content writing prompts: 5 ideas to ignite your imagination

Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.

On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination. 

Here are 5 to get you started.

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A few of my favourite productivity and creativity tools for small business owners

To build a successful business you need to focus on sustainability.

To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers. 

I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!

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The cost of burnout and how to avoid it

I regularly work with creatives and business owners on honing in on their marketing plans and strategy, and more often than not there is no shortage of ideas. There’s rarely a lack of inspiration or an empty to-do list. Instead, I’m generally shutting ideas down (in a loving way), streamlining processes, and encouraging entrepreneurs to be more realistic with what they focus on and commit to. 

Because although their ideas might be new and fun and exciting, there is always a cost to pursuing them. And far too often I see business owners spinning their wheels – trying to do way more than they have the resources for, and bringing themselves to the point of burnout, because they don’t have a plan in place.

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How to create effective calls to action (CTAs) in your content

Your call to action directs your audience as to what you want them to do in each piece of content. It provides consumers with clear next steps and direction, which can reduce friction for customers, prevent decision fatigue or overwhelm, and generate more conversions. 

Unfortunately, these calls to action are also often misunderstood, which can make them frustrating.

Here are some examples of the common issues I see with CTAs and how to fix them. 

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3 important questions your content needs to answer

You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.

Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.

Here are 3 critical questions your content needs to answer.

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