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Are you too dependent on social media? Alternatives for marketing your business
There’s no doubt that social media has transformed our world. Unfortunately, with that transformation also comes dependence. Many of us continue using platforms like Meta, even when their owners' or shareholders’ interests, values, and motivations no longer align with ours.
These platforms hold a lot of power and control. As users though, we have the ability to push for accountability—whether that’s through intentional participation, or outright boycott. And so, here are a few ways you can begin to diversify your marketing efforts.
Content writing prompts: 5 ideas to ignite your imagination
Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.
On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.
Here are 5 to get you started.
How to create effective calls to action (CTAs) in your content
Your call to action directs your audience as to what you want them to do in each piece of content. It provides consumers with clear next steps and direction, which can reduce friction for customers, prevent decision fatigue or overwhelm, and generate more conversions.
Unfortunately, these calls to action are also often misunderstood, which can make them frustrating.
Here are some examples of the common issues I see with CTAs and how to fix them.
Prioritizing diversity of sourcing in your content
With recent news and emphasis in the media on diversity (and the sad lack thereof), systematic and systemic discrimination, and the need for companies to prioritize inclusivity in their business, you’ve likely been rethinking how your company is currently running, and what changes you need to make.
An area that’s often unfortunately overlooked, as business owners make their way through revisions to their hiring practices and procedures, putting guidelines in place to ensure the marketing media and copywriting they use are more inclusive and representative, and surveying current and past employees for feedback, is prioritizing the diversity of sourcing in your content.
How long should your blog posts be?
If you've ever wondered whether there's an ideal length for a blog post, this is for you. You can read a hundred different answers and none of them will give you a definitive answer that works for you because they aren't you!
For the most part, there's no need to get caught up in these kinds of questions. What's more important is to confirm that you're helping your audience with an actual problem, or giving them a perspective with information that's useful.
3 important questions your content needs to answer
You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.
Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.
Here are 3 critical questions your content needs to answer.
There is no ‘one-size-fits-all’ marketing plan
The spoiler alert you likely didn’t want: there is no ‘one-size-fits-all’ when it comes to marketing. Unfortunately no one, not even the most successful business owners or brands, can simply hand over their marketing blueprint and promise you the same results they’ve seen.
Your business is unique. You are unique. What you do to grow your business should fit you, your business, the audience you want to attract, and the market you're in. (And no, that doesn’t necessarily mean you have to do things you don’t want to do to achieve your goals.)
5 prompts to inspire your content marketing (to engage your audience and make more sales)
Creating content for your marketing strategy is a never-ending process. That’s essentially the name of the game! Continue to show up, continue to serve, continue to add value to your audience, and you’ll see tangible results over time in the form of sales and community growth.
Knowing that content curation is beneficial and showing up across platforms, though, are two very different things.
If you’re struggling to know what to post, content prompts can help to fuel new ideas and inspiration around telling your story, providing value, and sharing your offers to better engage your audience.
4 things to consider when creating an effective social media plan
Included in every marketing strategy (I hope) is your content strategy.
Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.
Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.
What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.
So, with all these variants—how do you build your plan?
5 Ways to Come Up With Content Ideas
The concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
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