Content writing prompts: 5 ideas to ignite your imagination

Constantly trying to come up with content ideas day in and day out can seem like a daunting task, and after a while it’s inevitable that you’ll experience moments where you find yourself staring at an empty page and a blinking cursor, trying to figure out what to write about.

On those days, I like to turn to the world of content prompts. For both myself and my clients, using creative writing prompts as a starting point for a blog or social media post can help to ignite the imagination.

Here are 5 to get you started.

How to create effective calls to action (CTAs) in your content

Your call to action directs your audience as to what you want them to do in each piece of content. It provides consumers with clear next steps and direction, which can reduce friction for customers, prevent decision fatigue or overwhelm, and generate more conversions.

Unfortunately, these calls to action are also often misunderstood, which can make them frustrating.

Here are some examples of the common issues I see with CTAs and how to fix them.

Prioritizing diversity of sourcing in your content

With recent news and emphasis in the media on diversity (and the sad lack thereof), systematic and systemic discrimination, and the need for companies to prioritize inclusivity in their business, you’ve likely been rethinking how your company is currently running, and what changes you need to make.

An area that’s often unfortunately overlooked, as business owners make their way through revisions to their hiring practices and procedures, putting guidelines in place to ensure the marketing media and copywriting they use are more inclusive and representative, and surveying current and past employees for feedback, is prioritizing the diversity of sourcing in your content.

How long should your blog posts be?

If you've ever wondered whether there's an ideal length for a blog post, this is for you. You can read a hundred different answers and none of them will give you a definitive answer that works for you because they aren't you!

For the most part, there's no need to get caught up in these kinds of questions. What's more important is to confirm that you're helping your audience with an actual problem, or giving them a perspective with information that's useful.

BloggingJasmine IrvenJuly 4, 2022blogging, blog posts, content plan, content curation, content, marketing mindsetComment

3 important questions your content needs to answer

You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.

Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.

Here are 3 critical questions your content needs to answer.

ContentJasmine IrvenJune 3, 2022sales messages, sales, conte, content plan, content curation, content, content creation, selling, MarketingComment