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Are you too dependent on social media? Alternatives for marketing your business
There’s no doubt that social media has transformed our world. Unfortunately, with that transformation also comes dependence. Many of us continue using platforms like Meta, even when their owners' or shareholders’ interests, values, and motivations no longer align with ours.
These platforms hold a lot of power and control. As users though, we have the ability to push for accountability—whether that’s through intentional participation, or outright boycott. And so, here are a few ways you can begin to diversify your marketing efforts.
Content creator vs. content creation: How to find the right balance for your business
As consumers continue to demand more from the brands they support, business owners tend to feel an even greater pressure to be omnipresent online. But, how far should you go?
While creating content is often necessary to grow your business, that doesn’t mean you have to fully embrace the role of a content creator. Here are some ways to strike a balance in your business and marketing efforts.
Opting out: Mindful ways to spend Black Friday as a business owner
If you’re overwhelmed at the prospect of crafting a Black Friday offer for your business or are feeling pressure to make unnecessary purchases, I’m here to invite you to step back, reflect on your intentions, say no, and prioritize what feels right for you.
Let’s take some time to review (and de-bunk) some of the misconceptions around Black Friday so you can reclaim your time, energy, and bank account.
What’s the business case for Black Friday?
It’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.
Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.
So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?
3 ways to challenge "best practices" in your marketing
I love doing things my own way. It’s why I tend to push back on the Black Friday madness, encourage challenging the status quo in business (as long as it’s in good faith), and have spoken out about some of the most popular entrepreneurial book recommendations.
Just because a particular activity or approach is considered a “best practice” by many doesn’t mean it’s the best practice for your business. Let’s deconstruct some common marketing narratives and explore alternatives.
Consistency in marketing: your key to success or the reason you’re falling short?
Consistent marketing is often promoted by marketers as your key to building audience trust, increasing customer loyalty, and improving sales numbers. But what does being consistent actually mean?
The best way to uphold a sense of marketing consistency for your business is to be intentional with the schedule you set out for yourself, and what you hope to achieve through these efforts. Let’s further explore what this means, and how to apply this concept in your own business.
3 qualities that matter more than perfection in marketing content
Building a brand and business takes time. Not everyone has a well-formed vision of what their business should look like from day one, let alone how to execute on that vision.
But really, that’s not such a bad thing! It gives you room for growth and improvement over time, which your audience will likely notice and appreciate. Here’s what matters more than everything looking and sounding perfect: authenticity, expertise, and repetition.
How to build demand for your business: 6 steps to take to generate more interest and sales
In marketing and business, we talk a lot about how to build demand for your services and solutions. In fact, larger marketing teams have dedicated professionals working specifically on demand generation. But what exactly does that mean?
Regardless of the tactics used, demand generation refers to any activity that drives awareness and interest in your offer. From the moment of awareness to the moment of purchase, every touchpoint with your audience can lead to increased demand.
Here’s how to take advantage of those touch-points to build demand and interest for your company.
Challenge the status quo with your business—in good faith
Hardly a day goes by where we don’t hear about a new change Elon Musk has made to the world of tech.
And while these changes are often framed (at least by Musk) as “advancements” to the industry, many critics (myself included) are wary of the impact of these – often seemingly abrupt and impulsive – changes.
Because while there’s no doubt Musk is challenging the status quo in all of the industries he has his hand in, my concern is that he’s doing it to build his ego, not for the benefit of society.
Prioritizing diversity of sourcing in your content
With recent news and emphasis in the media on diversity (and the sad lack thereof), systematic and systemic discrimination, and the need for companies to prioritize inclusivity in their business, you’ve likely been rethinking how your company is currently running, and what changes you need to make.
An area that’s often unfortunately overlooked, as business owners make their way through revisions to their hiring practices and procedures, putting guidelines in place to ensure the marketing media and copywriting they use are more inclusive and representative, and surveying current and past employees for feedback, is prioritizing the diversity of sourcing in your content.
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