Rest is critical: Here's how to boost your productivity and performance

As an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.

As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.

Goal setting and planning your marketing for a new year

The New Year is around the corner which means it’s time to get planning.

While it’s never too late to start this process, you’re sure to feel a sense of relief if you tackle it early – giving yourself clarity on where you want to go and what you want to achieve.

Once you’ve developed a sense of your goals, it’s time to embed them into your business strategy for the year.

Business, Systems and ProcessesJasmine IrvenNovember 2, 2023goals, setting goals, entrepreneur goals, personal goals, business goalsComment

What kinds of goals can you set for your business?

We've talked about setting goals before. The importance of establishing your company vision and the direction you want to move in, gaining clarity on your business and marketing goals, and how to use the S.M.A.R.T. framework to define your goals with more intention.

But what are some of the different kinds of goals you can set for your business? And how do you decide what to focus on? Here’s how to get started.

Business, Systems and ProcessesJasmine IrvenDecember 8, 2022goals, setting goals, entrepreneur goals, revenue, planning, marketing strategyComment

Goal setting: Know where you're going so you can make a plan to get there

Having a clear process for establishing business goals and scheduling time for a regular reassessment of them is almost like figuring out the driving route you’re going to take for a vacation.

Without directions, even if you have a destination in mind, you’re likely going to end up lost, frustrated, and late, because the trip will most certainly take longer than if you had simply sat down long enough to figure out your route before you start.

And without regular reassessment, you might end up moving towards a destination that’s of no value or interest to you anymore.

Instead, if you set strategic goals that make sense for your business and your marketing endeavours, you can break down the steps it takes to accomplish them and will have a clear path towards success.

BusinessKaren WilsonJuly 21, 2021business, business goals, setting goalsComment

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