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Managing marketing and business when you’re away: an out-of-office checklist
Prioritizing rest and vacation might not seem like a productive use of time as a business owner, but time away from your desk can give you the opportunity to replenish your motivation, productivity, creativity, and energy. With a little preemptive planning, boundary setting, and delegating, it’s a lot easier to unplug and to enjoy your time away without guilt.
Here’s how to set yourself up for success.
Rest is critical: Here's how to boost your productivity and performance
As an employee you (generally) have set working hours, specific deliverables, and a certain number of holidays and sick days. You have a contract in place. You have someone holding you accountable to your personal working goals and company KPIs.
As an entrepreneur though, none of these systems, structures, rules, or guidelines around your work are in place. While that flexibility and freedom can be exciting and empowering, it’s also a lot of responsibility. And there’s an important distinction between enjoying your work and being productive in pursuit of a goal, and overworking to no end, toxic productivity, burnout, and exhaustion.
Setting up processes and automations with the right tools, at the right time in your business
An important part of building and scaling your business is ensuring it’s sustainable. Business ownership and everything it entails – from marketing to lead generation to content creation to sales to customer service – is all about the long game.
That means automating processes when it makes sense, hiring support and asking for help when you need it, making data-based-decisions, and implementing new tools and systems to improve efficiency.
However, these tools, automations, and processes are only useful if you implement them strategically and at an appropriate speed.
A few of my favourite productivity and creativity tools for small business owners
To build a successful business you need to focus on sustainability.
To support you in your pursuit to accomplish more in your business, without running yourself into the ground, I’ve compiled a few of my favourite productivity and creativity helpers.
I use these frequently in my business and with my clients for increased efficiency, and to help ensure I have a more manageable workload!
Reclaim time with delegation: How to choose what you can outsource
Whether your business consists of one person or a team, the decision to outsource different parts to someone who has expertise in that area is simple math. When you or your team free up the time you spend doing work that someone else could do for you, it gives you more time to service clients or bring in new business. What tasks would you like to outsource?
Making plans for marketing productivity and results
If you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
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