The tone of your content helps add colour and texture to the big picture of your business. These are the most common tone choices and how they can be used in content you produce to show your expertise.
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Voice. Tone. Style. These words get thrown around a lot in marketing circles but what do they mean for you? If you want to build a strong brand, they mean a lot. These three little words have the big job of helping shape your brand through the words you use and the personality behind them.
What will your audience see in your words? How will they describe your business and perceive your organization as a result of how you put your message out into the world?
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I've compiled a list of just a few of the places you can look for good quality images that you can use with or without attribution. This list is pretty comprehensive and contains image sites that you may find don't work as well for your particular business.
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The discussion of personal branding has a spectrum of beliefs that go from "you are who you are, people should just accept it no matter what", to "you need to be cognizant of how every little thing you do is perceived every moment of every day".
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I've given a lot of talks about online privacy and what I've learned through these sessions is that there is a lot of FUD - fear, uncertainty, and doubt - floating around. Generally, there are two things that generate the FUD:
Limited knowledge of how the Internet works.
Lack of forethought about boundaries.
I'm not sure what the answer to the problem is, but I do know there is a problem.
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