We send subtle messages in content with the words we choose, the examples we share, the structure we select to lay it out, and the medium we use to deliver it. The best content reaches out to the audience using the words they use, examples they have lived or can imagine, and is delivered in a structure and medium they’re eager to consume.
Read MoreIt's easy to get caught up in the excitement of a new social media network (hello Tik Tok!) or a nifty email marketing tool for your business. New tools and networks often have a lot of hype around them and seem to make incredible promises about the growth, success, and ease they’ll bring to your business.
Shiny object syndrome describes this tendency -- the inclination we often have to chase the newest thing, rather than stay focused on what we’re doing.
Read MoreWith the incredible amount of content we have access to nowadays if someone isn’t able to quickly and concisely grasp key information from your content that is valuable, interesting, and relevant to them, chances are you won’t be able to hold their attention.
Read MoreWord-of-mouth marketing is so powerful. We interact with brands and businesses every day, but if the experience is anything short of extraordinary, it’s unlikely we’re going to go out of our way to talk about it or share that experience with others (and, further, if the experience is perceived as negative, you can almost guarantee it’s going to be shared).
Read MoreOn her website, Bibigi Haile boldly declares to all who visit: “Own your story. Take your place. Step into your power.” These words are moving, inspiring. And they’re deeply important to Bibigi…and, no doubt, her clients, too. She’s helping women design their career and life based on the desires we too-often avoid sharing, even in whispers. In a world that’s focused on climbing ladders and achievements, it’s refreshing to take a step back and consider what you want and what fulfills you.
Read More
