I work in a very well-saturated space. There are marketing consultants and agencies everywhere—and they all have different strengths. But not all marketing expertise is created equal.
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Marketing is one of the most important strategic functions of any business. When it's treated as a check box exercise, it's ineffective and it reinforces the too-often low value that is put on the work.
No business is immune to this mindset—it happens in large and small businesses.
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One of the great things about Lara Wellman is that she’s a business coach who’s real. There’s no artifice or pretense in her approach to helping her clients and the community she’s spent years building. The Biz Studio is exactly what it sounds like—a place to design your business with the expert advice of someone who’s been there. In this episode, we discuss the journey Lara’s been on for over 12 years from retail to coach and why changing your focus isn’t a sign of failure.
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Whether your business consists of one person or a team, the decision to outsource different parts to someone who has expertise in that area is simple math. When you or your team free up the time you spend doing work that someone else could do for you, it gives you more time to service clients or bring in new business. What tasks would you like to outsource?
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So many business owners hold back from producing content because they don’t know how to make the time, don’t think they have valuable things to say, or they think they’re going to run out of things to say. But establishing a process that works content into the flow of your business is one way to keep the flow going and not have to worry about finding time.
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