Small business pricing and profits: The importance of aligning your prices to your values

Pricing can be tough when you’re a small business or solopreneur. As business owners, we’re intimately connected to our clients and our pricing. Because of this interesting dynamic, I find small business owners make more emotional decisions, modifying (or not modifying) their pricing based on what they feel their clients can afford.

It isn’t enough to simply pick a number that sounds good out of thin air for your program or service. It isn’t enough to just check a few items off your “marketing to-do list.”

Your pricing needs to reflect your values. And when you take the time to gain clarity on your values and goals for each of the offers you have, you’ll feel much more empowered to share about your business, promote your services, and find your clients.

Business, MarketingJasmine IrvenDecember 29, 2022pricing, prices, modern marketing, marketing mindset, financial counselling, financial literacy, business finance, personal finances, sellingComment

Small But Mighty Episode 3: Pamela George on money management matters

It's not unusual for a business owner to have a passion for the work they do, but the root of that passion can be very personal. That's the case with Pamela George, a Financial Literacy and Credit Counsellor based in Ottawa. In this episode, Pam shares some of her personal money story and the motivation behind starting her business.

PodcastKaren WilsonJuly 27, 2020personal finances, money management, financial counselling, budget, financial literacyComment

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