Less marketing noise.More clarity, strategy, and action. Blog
How to build demand for your business: 6 steps to take to generate more interest and sales
In marketing and business, we talk a lot about how to build demand for your services and solutions. In fact, larger marketing teams have dedicated professionals working specifically on demand generation. But what exactly does that mean?
Regardless of the tactics used, demand generation refers to any activity that drives awareness and interest in your offer. From the moment of awareness to the moment of purchase, every touchpoint with your audience can lead to increased demand.
Here’s how to take advantage of those touch-points to build demand and interest for your company.
Small business pricing and profits: The importance of aligning your prices to your values
Pricing can be tough when you’re a small business or solopreneur. As business owners, we’re intimately connected to our clients and our pricing. Because of this interesting dynamic, I find small business owners make more emotional decisions, modifying (or not modifying) their pricing based on what they feel their clients can afford.
It isn’t enough to simply pick a number that sounds good out of thin air for your program or service. It isn’t enough to just check a few items off your “marketing to-do list.”
Your pricing needs to reflect your values. And when you take the time to gain clarity on your values and goals for each of the offers you have, you’ll feel much more empowered to share about your business, promote your services, and find your clients.
3 important questions your content needs to answer
You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.
Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.
Here are 3 critical questions your content needs to answer.
When was the last time you asked your audience to buy?
It pains me whenever I hear, "I haven't had any sales,” from a business owner, because I have to follow it up by asking how much promotion they’ve done. All too often, the answer is "not much" or "I haven't." Every piece of content you share should have some sort of action associated with it based on the goals you have for your business.
If your current content plan doesn't include regular reminders that they can buy from you, it's time to add those in! Because you don’t want to be spending time on marketing that doesn't lead to sales.
Don't want to miss future insights?
Get practical marketing and business strategy tips delivered to your inbox, along with updates on workshops, resources, and upcoming events.