Setting up processes and automations with the right tools, at the right time in your business

An important part of building and scaling your business is ensuring it’s sustainable. Business ownership and everything it entails – from marketing to lead generation to content creation to sales to customer service – is all about the long game.

That means automating processes when it makes sense, hiring support and asking for help when you need it, making data-based-decisions, and implementing new tools and systems to improve efficiency.

However, these tools, automations, and processes are only useful if you implement them strategically and at an appropriate speed.

The importance of documenting business processes (even for small businesses and entrepreneurs)

By laying all of the steps you take to accomplish various tasks or complete recurring projects out in a document or program, you've created a basic standard operating procedure (SOP) that will help your business thrive.

Documenting processes and procedures, even as an entrepreneur or small business saves time, and can support productivity, business growth and hiring, consistency among outputs, and regular review and analysis to improve efficiency.

The DOs and DON'Ts of automation

While you’re likely always going to have to do some things you don’t love in your business, if you’re spending all of your limited resources on tasks that are draining your energy, your motivation to work on your business is going to wane quickly.

Automation can support you in saving your time and energy, easily generating data, and improving customer or user experience. However, automation is also one of those things that can be a curse when done poorly.

Here are a few differentiating factors to help you determine what to automate, and what’s best left done manually.

Why you still need a blog on your website

If you’ve heard that blogs are outdated and there’s no point in starting one, or that you should abandon your blogging efforts in pursuit of a social media strategy, I’m sorry to say that unfortunately you’ve likely been given bad advice.

Now granted, blogging practices have changed. And, yes, social media can be a great way to grow your business. But blogging is far from dead. In fact, blogging can be an integral element of a larger content marketing plan if executed properly.

Here are some of the top reasons you still need a blog on your website if you’re looking to grow your business.

How to start creating systems and processes for your business

What do the workflows in your business look like? If you’re like many small business owners, the structures you have in place to manage your tasks are vague or nonexistent. I get it. When it’s just you running your business it can seem like a waste of time and money to invest in automation or document your processes when you can do everything on your own, with each step (somewhat) organized in your mind.

Systems and ProcessesKaren WilsonJanuary 25, 2022systems and processes, systemsComment

Blog