Alina Fedorowicz, the brilliant artist behind Hipster Stitcher is relatively new to business, but she’s learned a lot in a short time (as so many business owners do) about how to navigate the world of locally made artisan creations. Her custom embroidery customers get to display unique pieces that have meaning to them, and Alina’s work is fulfilling because of the joy it brings her to express her creativity.
Read MoreBack in early July, I started getting quite busy, with some clients wanting more from me and then several other new clients. And it’s funny how that works, because at the same time things were getting busy, I was FULL of ideas.
In my brand new closed off workspace (my husband gifted me with the best, most purple wall that I love), I spent one Sunday with the door closed filling up all four of my whiteboards. They’re small - my office isn’t that big. I laid out about 6 months of work for myself - and that was just the work I needed to do ON my business.
Read MoreWhen it comes to nurturing leads, you want to balance getting your point across and not pushing your prospect into a corner (or to your competitor). To do this successfully, you need to nurture your customer relationships through marketing tailored to what your customers want and need to know.
Read MoreBryn Bamber cares deeply about making a difference in the world and doing work that’s meaningful to her personally and to those she’s working with. As you’ll hear in her story, that sincere desire to do good can have consequences, especially when a perfectionist mindset takes over. Bryn shared how she worked through this challenge in her career and how it led her to start a business to help other women and non-binary people with similar struggles.
Read MoreI love marketing. Especially content and product marketing, which are the two most essential disciplines on a marketing team. As much as I love marketing, I’m very aware of the sometimes predatory nature of my chosen profession. Not all marketers or businesses do shady things to get ahead. In fact, most don’t. But we also don’t call out the problems enough.
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