Your call to action directs your audience as to what you want them to do in each piece of content. It provides consumers with clear next steps and direction, which can reduce friction for customers, prevent decision fatigue or overwhelm, and generate more conversions.
Unfortunately, these calls to action are also often misunderstood, which can make them frustrating.
Here are some examples of the common issues I see with CTAs and how to fix them.
Read MoreIt’s that time of year when retailers and consumers alike brace themselves for the onslaught of discounts, deals, and sales that come at the end of November. With Black Friday closing in, of course, small businesses are forced to think about their own sales and offerings too.
Questions like: do I need to create a new offer? Should I be promoting my product or service? Do I need new sales funnels?, might be flooding your mind.
So, what are my thoughts as a marketing consultant, and someone who has been on both sides of Black Friday chaos?
Read MoreYou need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.
Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.
Here are 3 critical questions your content needs to answer.
Read MoreIt pains me whenever I hear, "I haven't had any sales,” from a business owner, because I have to follow it up by asking how much promotion they’ve done. All too often, the answer is "not much" or "I haven't." Every piece of content you share should have some sort of action associated with it based on the goals you have for your business.
If your current content plan doesn't include regular reminders that they can buy from you, it's time to add those in! Because you don’t want to be spending time on marketing that doesn't lead to sales.
Read MoreWhen it comes to nurturing leads, you want to balance getting your point across and not pushing your prospect into a corner (or to your competitor). To do this successfully, you need to nurture your customer relationships through marketing tailored to what your customers want and need to know.
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