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What kind of support can you get for marketing your small business? An introduction to outsourcing marketing
Oftentimes there is frustration or aversion when it comes to marketing because entrepreneurs have fallen into marketing because they want a business, not because they enjoy marketing or have marketing expertise. And while I love to help “accidental marketers” find joy in marketing by making it easier for them, I also know that sometimes the best thing to do for your business is to outsource the tasks that are draining your time and energy.
When you allow yourself to let go of some of these tasks, you can instead focus on the activities that are within your zone of genius; working more “on” the business, instead of “in” it. Here are a few of the most common options for outsourcing marketing work.
Small But Mighty Episode 19: Simone Givney on the importance of strategic partnerships and evaluating the long-term value of business opportunities
Simone Givney believes in life-long learning. Her businesses, Ingredior and Skill Fault, focus on business connections and partnerships, and knowledge and growth in business and in life. Through her work, Simone helps business owners raise their self-awareness through education and challenges them to think outside the box. In this episode, Simone and I chat about her fascinating journey into entrepreneurship, why she didn’t like the constraints of corporate life and shares how businesses can grow through connections and the right business opportunities.
What should you look for when hiring marketing expertise?
I work in a very well-saturated space. There are marketing consultants and agencies everywhere—and they all have different strengths. But not all marketing expertise is created equal.
Reclaim time with delegation: How to choose what you can outsource
Whether your business consists of one person or a team, the decision to outsource different parts to someone who has expertise in that area is simple math. When you or your team free up the time you spend doing work that someone else could do for you, it gives you more time to service clients or bring in new business. What tasks would you like to outsource?
WIBs and WOBs: Prioritizing time and energy in my business
Make time and leave space for intentional work on your business. Be creative. Be innovative. Think differently about how you can make a difference to your clients and customers.
And enjoy the gift of clients who share your vision when that happens, too.
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