Where to allocate your marketing efforts: inbound vs outbound marketing
Where to allocate your marketing efforts: inbound vs outbound marketing

Your marketing strategy is the guide you use to build a plan that describes where you will allocate these resources to achieve your business and marketing goals: outlining your ideal content schedule, your brand messaging, and the specific marketing tactics you are going to use based on where your ideal audience is, where you like to spend time, and what previous data has indicated.

Your plan should also include a mix of inbound and outbound marketing, so let’s dive into the differences between the two so you can make informed decisions for your business.

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MarketingKaren Wilsoninbound marketing, outound marketing, marketing strategy, marketingComment
Small But Mighty Episode 24: Marisa Sheff on purchasing with a purpose and inspiring others to #PayItFootward

For each pair of socks purchased through Marisa Sheff’s Sock Footage, a donation pair is provided in hopes that the person purchasing will donate them in person or select one of the partner organizations for the socks to be donated to. Although other brands have similar models, Marisa encourages her customers to create conversations with homeless individuals by personally donating the socks. She does so with the belief that one person does have the power to change the life of a total stranger.

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PodcastKaren Wilsoncharity, paying it forward, small business, innovation, purchasing with a purpose, homelessnessComment
How a content process can help guide content creation
How a content process can help guide content creation

Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.

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ContentKaren Wilsoncontent plan, content creation, content marketing, content ideas, content mapComment