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Where to allocate your marketing efforts: inbound vs outbound marketing
Your marketing strategy is the guide you use to build a plan that describes where you will allocate these resources to achieve your business and marketing goals: outlining your ideal content schedule, your brand messaging, and the specific marketing tactics you are going to use based on where your ideal audience is, where you like to spend time, and what previous data has indicated.
Your plan should also include a mix of inbound and outbound marketing, so let’s dive into the differences between the two so you can make informed decisions for your business.
5 Ways to Come Up With Content Ideas
The concept of content creation likely isn’t new to you.
You’re bombarded with content from other companies all day long whether it be via social media posts, videos, or blogs and every time you scroll past you have that nagging feeling that you should be showing up more. But you also have concerns…
Small But Mighty Episode 24: Marisa Sheff on purchasing with a purpose and inspiring others to #PayItFootward
For each pair of socks purchased through Marisa Sheff’s Sock Footage, a donation pair is provided in hopes that the person purchasing will donate them in person or select one of the partner organizations for the socks to be donated to. Although other brands have similar models, Marisa encourages her customers to create conversations with homeless individuals by personally donating the socks. She does so with the belief that one person does have the power to change the life of a total stranger.
How a content process can help guide content creation
Do you struggle with content creation? When you are continuously creating valuable content for your audience that speaks to them where they’re at, shows them you understand what they’re going through, and begins to provide them solutions to their pain points, you’re gaining invaluable trust, which will later likely convert to sales.
Small But Mighty Episode 23: Stephanie Sewell on unschooling, independent learning and owning your life
Stephanie is an independent education consultant who helps both kids and parents take ownership of their education through self-directed learning so they’re engaged, happy and confident in all areas of life, not just school.
Features and functions aren't your story (and they're mostly not interesting either)
it’s not that no one wants your program, it’s that the story isn’t that interesting. Stories are a powerful way to create connection with your audience. You don't have to share deeply personal details to use stories that evoke a response. Use stories to relate to your audience and the frustrations or fears they have.
Small But Mighty Episode 22: Chris Peacock on helping individuals resolve challenges through Neurofeedback
Chris Peacock’s work in psychology as well as concern over the health and well-being of her own child, brought her down the path to being a Certified NeurOptimal® Trainer. In her work, Chris uses Neurofeedback to help individuals reset their nervous system to help them cope with learning disabilities, anxiety, behavioural challenges, and more. This unique method of training the brain helps calm the central nervous system and helps the brain develop new neural pathways which help people feel better and prepare them for everyday situations.
How to show respect for your audience's time and attention
Content marketing helps people become aware of your company, what you offer, and specifically how you can help your ideal clients.
And if you’re showing up authentically and consistently (regardless of what platforms you choose to prioritize), your follower or subscriber count is likely to go up.
Your work isn’t done when someone joins your audience though. In fact, maybe even more important than the initial follow, is how users are responding to and interacting with the content you’re producing.
Small But Mighty Episode 21: Tanya Parker Wallace on uncomplicating divorce and helping families in transition
Tanya Parker Wallace has wanted to be a lawyer since she was a child. With 15 years of family law experience, she loves helping people and her work as a family mediator enables her to do just that. Her journey into mediation came with the realization that litigation is not in her personality and that her strength was in making the process of divorce a little easier for families. Listen or read to find out how family law “peacemaker,” Tanya helps families going through divorce stay out of the courtroom and reach family agreements in a peaceful and in the least-stressful way possible.
Goal setting: Know where you're going so you can make a plan to get there
Having a clear process for establishing business goals and scheduling time for a regular reassessment of them is almost like figuring out the driving route you’re going to take for a vacation.
Without directions, even if you have a destination in mind, you’re likely going to end up lost, frustrated, and late, because the trip will most certainly take longer than if you had simply sat down long enough to figure out your route before you start.
And without regular reassessment, you might end up moving towards a destination that’s of no value or interest to you anymore.
Instead, if you set strategic goals that make sense for your business and your marketing endeavours, you can break down the steps it takes to accomplish them and will have a clear path towards success.
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