How to test the credibility of the experts you highlight

Though most of the time random quotes and mentions of an author or creator won't have an impact on your brand or reputation, doing a little extra work to vet the people you highlight in your content is a good way to reinforce what you stand for.

It’s almost inevitable that consumers will draw parallels between you, your business, and the content you’re sharing. Whether those associations are positive or negative is largely up to you.

Don’t risk losing the trust of your audience because of something that could be avoided with some upfront time and energy on your end.

Branding, Content, MarketingJasmine IrvenJanuary 26, 2023diversity, inclusivity, inclusion, research, credibility, branding, content, content marketingComment

Prioritizing diversity of sourcing in your content

With recent news and emphasis in the media on diversity (and the sad lack thereof), systematic and systemic discrimination, and the need for companies to prioritize inclusivity in their business, you’ve likely been rethinking how your company is currently running, and what changes you need to make.

An area that’s often unfortunately overlooked, as business owners make their way through revisions to their hiring practices and procedures, putting guidelines in place to ensure the marketing media and copywriting they use are more inclusive and representative, and surveying current and past employees for feedback, is prioritizing the diversity of sourcing in your content.

How to find research that supports your content

When you think of citing your research do you get flashbacks of your high school or university days, and the frustration you felt when having to properly cite sources in your academic papers?

Well, I’m sorry to break it to you but unfortunately, if you’re creating content for your company, those days aren’t quite behind you (though the explosion of the internet has made things a lot easier).

Even for content on sales pages or blogs, citing sources is incredibly beneficial for you and your brand -- and will likely result in more sales down the road.

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