If you’re like most young businesses, marketing is one of many items on your to do list. And every item on that list feels like a high priority. But when it comes to marketing, I promise you, it really is important.
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We put a lot of pressure on ourselves as business owners to build a large online and digital following, sometimes resorting to tactics that aren't effective. When you find yourself getting excited because you have 1000 new followers, yet sales are down, it’s easy to become disillusioned with what’s working and what’s not working—but that’s valuable insight you need.
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For eight years, Lydia Di Francesco, a Stress-Reduced Fat Loss™ Practitioner, has worked in the wellness industry and built a successful business. Like so many business owners, though, she’s had her struggles. In this episode, Lydia shared what she’s learned about narrowing down her target market and the impact burnout had on her both personally and as a business owner.
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One of the objections I hear from business owners pretty regularly about content is the idea that when they share too much, it makes their services unnecessary. I get the concern. So much content these days is geared toward sharing how to do specific individual tasks.
If you teach people how to do everything you do, how can you compel them to pay for your services?
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One of the best things about developing foundational content for any business is the act of laying out how you see the industry, your place in the industry, and how you define best practices and success within the industry. But none of this is possible if you don’t put the work into creating these types of cornerstone pieces that position your business.
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