When was the last time you asked your audience to buy?

It pains me whenever I hear, "I haven't had any sales,” from a business owner, because I have to follow it up by asking how much promotion they’ve done. All too often, the answer is "not much" or "I haven't." Every piece of content you share should have some sort of action associated with it based on the goals you have for your business.

If your current content plan doesn't include regular reminders that they can buy from you, it's time to add those in! Because you don’t want to be spending time on marketing that doesn't lead to sales.

BusinessJasmine IrvenFebruary 22, 2022selling, business planning, sales messagesComment

Business owners are creatives: Use that creativity for marketing

I talk to business owners all the time who struggle with the idea of creating content around their business. I maintain that most business owners have a strong tendency to be creative. Starting, building, and maintaining a business is in itself an act of constant creativity in response to all kinds of variables that come at you. So, begin to look at how you can harness your creative genius (in whatever form it comes) for marketing.

MarketingJasmine IrvenFebruary 8, 2022creativity, content creation, marketing help, marketing mindsetComment

How to start creating systems and processes for your business

What do the workflows in your business look like? If you’re like many small business owners, the structures you have in place to manage your tasks are vague or nonexistent. I get it. When it’s just you running your business it can seem like a waste of time and money to invest in automation or document your processes when you can do everything on your own, with each step (somewhat) organized in your mind.

Systems and ProcessesKaren WilsonJanuary 25, 2022systems and processes, systemsComment

Here's why building systems and processes is worth the effort

Creating systems and processes in your business may seem daunting, but it’s well worth the time and effort. With the right systems and processes in place, you can drastically cut down on the amount of time and energy exerted over many of these tasks, meaning more efficiency, time freedom and profitability down the line.

Setting up these structures may take more time up-front but the investment will pay you back enormously in the long-run, as long as you’re intentional and diligent about documenting, adhering to, and regularly reevaluating the guidelines you create.

Systems and ProcessesKaren WilsonJanuary 11, 2022systems and processes, systemsComment

Benefits of being a podcast guest (and what to do before you book)

Podcasting can offer incredible opportunities for small business owners looking to develop more authentic relationships with their current audience and get in front of new audiences. It’s a low-cost medium with millions of engaged listeners, and is predicted to continue to grow.

Even if you don’t have the capacity to start your own podcast, you can still take advantage of these opportunities by being a guest, as long as the show is aligned with your business and exposure goals.

ContentKaren WilsonDecember 28, 2021content, content creationComment

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