How to find research that supports your content

When you think of citing your research do you get flashbacks of your high school or university days, and the frustration you felt when having to properly cite sources in your academic papers?

Well, I’m sorry to break it to you but unfortunately, if you’re creating content for your company, those days aren’t quite behind you (though the explosion of the internet has made things a lot easier).

Even for content on sales pages or blogs, citing sources is incredibly beneficial for you and your brand -- and will likely result in more sales down the road.

ContentKaren WilsonDecember 14, 2021content, content marketing, researchComment

Demystifying Marketing: 4 Steps to Take for More Growth in Your Business

I see the same mistakes made again and again when it comes to marketing: misunderstandings about the intention behind marketing, confusion about the tools you should be using, and misconceptions about how to start and where to focus your time.

You'll get much more out of your efforts if you understand the true power of marketing to help build momentum and growth in your business.

MarketingKaren WilsonNovember 30, 2021Marketing, marketing mindsetComment

Should you start a podcast? Tips and suggestions on using podcasting as a marketing tool

One of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.

ContentKaren WilsonNovember 16, 2021podcast, content ideas, content creationComment

How to use project briefs to plan for success

Just like you need goals to direct your energy and efforts in your business and to ensure you’re moving in the right direction, you also need a plan for how to get there.

Because setting a goal without taking any action steps to make it happen is like saying you want to go on vacation somewhere but never actually booking your plane ticket. It’s ineffective, to say the least, and will leave you stuck in the same place year after year complaining about how you never got to go on your trip or achieve that thing you want to.

Projects don’t magically happen. They require a plan, schedule, and communication to be successful.

Systems and ProcessesKaren WilsonNovember 2, 2021systems, processes, project briefs, systems and processesComment

4 things to consider when creating an effective social media plan

Included in every marketing strategy (I hope) is your content strategy.

Beyond the fact that you know you need to be creating content, it can be confusing knowing which platforms you should be showing up on. That’s what makes that marketing strategy so helpful.

Emails and blog posts are both great options, and may still be your best bet depending on your audience. However, we’re at a point in the online space where you would be remiss if you aren’t at least considering showing up on social media.

What platforms and tactics you use will be different depending on the audience you’re trying to reach. As will your tone, type and frequency of posts.

So, with all these variants—how do you build your plan?

ContentKaren WilsonOctober 19, 2021social media marketing, content plan, content creation, content marketingComment

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