Karen Wilson invites Lisa van Reeuwyk, a business coach who runs Bloom Business Development, to the show. Lisa is Karen’s own business coach and an entrepreneur, she understands the ups and downs of business and the power a positive mindset can have on success.
Read MoreBy laying all of the steps you take to accomplish various tasks or complete recurring projects out in a document or program, you've created a basic standard operating procedure (SOP) that will help your business thrive.
Documenting processes and procedures, even as an entrepreneur or small business saves time, and can support productivity, business growth and hiring, consistency among outputs, and regular review and analysis to improve efficiency.
Read MoreLoreto is a graphic and brand designer by trade, but the pandemic afforded her the opportunity to pivot her business into her true passion – building connections through greeting cards.
Read MoreYour call to action directs your audience as to what you want them to do in each piece of content. It provides consumers with clear next steps and direction, which can reduce friction for customers, prevent decision fatigue or overwhelm, and generate more conversions.
Unfortunately, these calls to action are also often misunderstood, which can make them frustrating.
Here are some examples of the common issues I see with CTAs and how to fix them.
Read MoreEarlier this year, my son decided he was going to teach me how to play chess, and despite my initial disinterest, he not only managed to successfully persuade and teach me, but I even almost won a game against him...once!
As green as I am on the chess board, I have a deep appreciation for the time players spend learning various tactics, as well as the skilled practice of thinking through and playing out different scenarios. Thinking strategically in marketing and business is a lot like a chess game, which is why chess is so often used to visually convey strategy.
Let’s explore the parallels between chess and business and marketing.
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