You need to approach all of your content, particularly your sales pages, thinking about how what you’re writing is going to serve the reader, and plant the seed that working with you or purchasing your product is potentially their next step.
Good content is about more than simply being well-written. It’s about providing your readers with the answers to the questions they’re searching for.
Here are 3 critical questions your content needs to answer.
Read MoreCreating content for your marketing strategy is a never-ending process. That’s essentially the name of the game! Continue to show up, continue to serve, continue to add value to your audience, and you’ll see tangible results over time in the form of sales and community growth.
Knowing that content curation is beneficial and showing up across platforms, though, are two very different things.
If you’re struggling to know what to post, content prompts can help to fuel new ideas and inspiration around telling your story, providing value, and sharing your offers to better engage your audience.
Read MorePodcasting can offer incredible opportunities for small business owners looking to develop more authentic relationships with their current audience and get in front of new audiences. It’s a low-cost medium with millions of engaged listeners, and is predicted to continue to grow.
Even if you don’t have the capacity to start your own podcast, you can still take advantage of these opportunities by being a guest, as long as the show is aligned with your business and exposure goals.
Read MoreWhen you think of citing your research do you get flashbacks of your high school or university days, and the frustration you felt when having to properly cite sources in your academic papers?
Well, I’m sorry to break it to you but unfortunately, if you’re creating content for your company, those days aren’t quite behind you (though the explosion of the internet has made things a lot easier).
Even for content on sales pages or blogs, citing sources is incredibly beneficial for you and your brand -- and will likely result in more sales down the road.
Read MoreOne of the many marketing tactics you might feel inclined to try is starting a podcast. The audio-only medium seems like a relatively easy gig, and advocates of podcasting suggest it can help to increase your authority and reach new people. But before you get started, let’s uncover whether podcasting is right for your brand so you’re not spending your limited time, money, and energy on something that isn’t going to propel your business forward.
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